The disinformation trend intensified whenever the conflict intensified. The Ethiopian social media landscape was highly dominated by false and misleading claims related solely to the armed conflict between the federal government and the TPLF. Due to the war, other issues such as conflict and violence in other parts of the country, or controversies related to issues other than conflict gained little attention.

The disinformation trend had been prompted by the war. Many false claims appeared when there was ongoing fighting or standoff.
Organized campaigns were made on social media by supporters and sympathizers of the belligerents. These organized social media campaigns, often employing copy and paste and tagging tactics had a significant effect in unleashing false claims and controversies.

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